1. Keep it simple.Nothing turns your prospective customers off faster than a cluttered website and confusing categories. Don’t send them off to your competitors because they can’t find what they want because of misleading tabs with too many subcategories. An amateur designer thinks more is better. A professional designer knows better.
2. Avoid hard to read fonts. Graphic designers understand the nuances of a font or as some call a typeface. Some are easy on the eyes while others are almost impossible to read. Perhaps you’ve seen the name of a business written in Old English and all caps. Most fonts are not designed to be displayed IN ALL CAPS. We are trained to read that way. There are guidelines that graphic Designers use to ensure your website is readable.
3. Avoid the wrong colors. That’s easier said than done. Years of study are required to understand how colors interact. Can you name the primary colors, complimentary colors and the difference between warm and cool colors? LoudEgg’s Graphic Designers know how to use the color wheel to be pleasing to the eye.
4. Copywriting It’s not what you say, it’s how you say it. Copywriting is selling. How do you get the customers attention? How do you explain your idea? How do you explain how your product or service works? How do you reinforce those points? And most importantly how do you motivate the customer buy? It’s not a guessing game. It’s a science.
LoudEgg’s creative team knows.
5. Can a bad photo hurt your sales? You’re trying to pick a photo for your product. What is the best angle, the best exposure, the best resolution? What will it look like on a smartphone, a desktop or a tablet? Is it original or some stock photo that used on a dozen other websites? Can you choose a photo that best resembles your target audience? The photos should tell a story about your brand with color, cropping, style, and orientation.
6. SEO is key. If you have to Google SEO to see what it means, you need professional help with your commercial website. Otherwise you’ll spend a ton of money with little or nothing to show for it.
To sum up, your commercial website depends on the following criteria: Branding & Logo Design, Copywriting, Graphic Design, SEO, Social Media, Web Design & Development and most importantly Website Maintenance.
Contact us today and let us help you make your website the best it can be.
It’s not good advertising unless it sells.
405 Plandome Road
Manhasset, NY 11030
What is an Advertising Copywriter?
We work with the creative team to produce ideas and the words that go into advertising. It must be compelling, state of the art and good enough to motivate your customers to go out and buy whatever it is you are selling.
According to Prospects.ac.uk - the UK's biggest graduate careers website with more than 2.3 million monthly browsers, an Advertising Copywriter responsibility includes:
1. You simply can’t write compelling copy without years of study and experience.
Sure, you can write stuff, may even have a college education where you wrote theme papers. But writing the words (copy) to support an expensive advertising campaign to make your business succeed is a fine art. Even English majors aren’t automatically qualified to do it. Yes, many copywriters have degrees in English, but that is only a foundation. A copywriter has to understand what works and what doesn’t. Because if you can’t communicate successfully with your prospective customers, it doesn’t matter how good your product or service is, you will fail. You may know your product or service inside and out but do you know what matters to your customers.
At LoudEgg, we do more than crank out generic copy so we can move on to the next project, we study your company and seek out the unique selling propositions that will make you stand out from the ever-growing crowd of competition you face. And that takes work, time and skill.
2. Advertising is selling.
Our Senior Copywriter, Mike Swedenberg, has 45 years’ experience in advertising, sales and marketing working for Fortune 50 companies both domestic and international.
Combined with Joe Maracic’s 15 years’ experience in Advertising design, LoudEgg you can receive the creative solutions that rival the big agency shops on Madison Avenue at a fraction of the cost.
3. What is the difference between a Feature and a Benefit and can you use one without the other in your advertising?
If you don’t know the difference between the two or how to employ them effectively, you can waste a lot of money on your advertising with little to show for it.
A feature is something your product does. A benefit is what that feature does for you. Here is an example:
A new smartphone has an NFC feature. Well, so what? How does that benefit you? The answer is NFC or Near Field Communications lets your smartphone transmit data to other devices in your vicinity. It allows you to share files, photos and music with others nearby. You can even use it to pay at many stores and restaurants. And that is the benefit to you. Many smartphones have this feature but some don’t. That’s a big benefit a WOW factor, but the feature has to be explained or readers will gloss over it not seeing what it does for them.
We never assume the customers know the benefit of all of the features that your product or service offers.
4. How do you compel your customers to buy?
Have to ever watched an infomercial about a new gadget that solved a nagging problem you had?
I had a leaky skylight at home and the cost of having a roofer fix it was expensive. I was watching TV and saw this new product advertised that could solve my problem for about seven dollars. It was a spray can that applies a rubber coating to stop leaks. The spokesman cut a large hole in a row boat, fitted the opening with a screen mesh then applied the spray. He was able to float the boat because his product made it waterproof. I sprang from my easy-chair, raced to the hardware store and bought a can. I applied to my skylight, let it dry and the next day, I aimed my garden hose at it full blast. It worked as advertised. That was five years ago and the window has yet to leak.
Can you create that kind of ad for your product or service?
5. Can you boil it all down?
Are you able to condense a five-page product information sheet to an effective headline and 40 words of copy with the right photo to compel your customers to take action and buy what you offer?
We can. It’s what we do best.
405 Plandome Road
Manhasset, NY 11030
1. What is the supreme law of the land?
¿Cuál es la legislación nacional suprema?
2. What does the Constitution do?
Sets up the government
Defines the government
Protects basic rights of Americans
¿Qué hace la constitución?
Establece el gobierno
Define un gobierno
Protege derechos fundamentales de americanos
3. The idea of self-government is in the first three words of the Constitution. What are these words?
We the People
La idea del gobierno autónomo está en las primeras tres palabras de la constitución. ¿Cuáles son estas palabras?
Nosotros la gente
4. What is an amendment?
A change to the Constitution.
An addition to the Constitution.
¿Cuál es una enmienda?
un cambio a la constitución.
una adición a la constitución.
5. What do we call the first ten amendments to the Constitution?
The Bill of Rights
¿Qué llamamos las primeras diez enmiendas a la constitución?
La Declaración de Derechos
6. What is one right or freedom from the First Amendment? (You need to know one answer)
Petition the government
¿Cuál es un derecho o libertad de la Primera Enmienda? *(Hay tres respuestas correctas, necesita saber uno)
Peticion al gobierno
7. How many amendments does the Constitution have?
¿Cuántas enmiendas la constitución tiene?
8. What did the Declaration of Independence do?
Announced our independence (from Great Britain)
Declared our independence (from Great Britain)
Said that the United States is free (from Great Britain)
¿Qué hizo la Declaración de Independencia?
Anunció nuestra independencia (de Gran Bretaña)
Declaró nuestra independencia (de Gran Bretaña)
Declaro que los Estados Unidos están libres (de Gran Bretaña)
9. What are two rights in the Declaration of Independence?
Pursuit of Happiness
¿Cuáles son dos derechos en la Declaración de Independencia?
Búsqueda de la felicidad
10. What is freedom of religion?
You can practice any religion, or not practice a religion.
¿Cuál es la libertad de religión?
Puedes practicar cualquier religión, o no practicar una religión.