English as a foreign language is the use of English by speakers of different mother tongues. Instruction for students who learn English is known as English as a foreign language (EFL) or english as a second language (ESL) and is used for non-native English speakers.
The way in which English language students are trained depends on their level of English and the content of the program provided. In some programs, instructions are taught in English and in their mother tongue. In other programs, instructions are given in English, but are structured in a way that is understandable to students.
English as a language has great scope and influence.  It is taught worldwide.  ESL training has evolved in two main directions: teaching for people who intend to live in countries where English is dominant and teaching for those who do not.
The Study Guides for the US Citizenship Test are designed for those who have English as a foreign language and their mother tongue.
For example, 100 Sample Questions and Answers to the US Immigration Test in Spanish and English is a unique product professionally developed and annotated with current Representatives State capitals and Sample Written Questions.
The U S Citizenship Services USCIS administers a verbal test to all immigrants applying for citizenship This study guide tutors Spanish speaking immigrants for the USCIS verbal citizenship test in English and Spanish. The questions have been selected from questions used on past exams by the USCIS
The English text is followed by a Spanish translation so students can grasp the concept of the information.
Gua de estudio 100 preguntas y respuestas para el nuevo examen de USCIS en ingls y espaol. Un producto nico desarrollado y registrado profesionalmente que ser un xito inmediato en el mercado hispnico Los inmigrantes de habla hispana de los profesores particulares para la ciudadana verbal de USCIS prueban en ingls y espaol Los servicios de la ciudadana de ESTADOS UNIDOS USCIS administran una prueba verbal a todos los inmigrantes que solicitan ciudadana La lista siguiente de 100 preguntas se ha seleccionado de las preguntas usadas encendido ms all de exmenes Estudiar estas preguntas no garantiza la obtencin de ciudadana a los Estados Unidos 100 Questions and Answers in Spanish and English.
The Study Guides for the US Citizenship Test is available in 13 different languages and an English Spanish CD.
https://www.swedenberg.com/

1. Keep it simple.Nothing turns your prospective customers off faster than a cluttered website and confusing categories. Don’t send them off to your competitors because they can’t find what they want because of misleading tabs with too many subcategories. An amateur designer thinks more is better. A professional designer knows better.

2. Avoid hard to read fonts. Graphic designers understand the nuances of a font or as some call a typeface. Some are easy on the eyes while others are almost impossible to read. Perhaps you’ve seen the name of a business written in Old English and all caps. Most fonts are not designed to be displayed IN ALL CAPS. We are trained to read that way. There are guidelines that graphic Designers use to ensure your website is readable.

3. Avoid the wrong colors. That’s easier said than done. Years of study are required to understand how colors interact. Can you name the primary colors, complimentary colors and the difference between warm and cool colors? LoudEgg’s Graphic Designers know how to use the color wheel to be pleasing to the eye.

4. Copywriting It’s not what you say, it’s how you say it. Copywriting is selling. How do you get the customers attention? How do you explain your idea? How do you explain how your product or service works? How do you reinforce those points? And most importantly how do you motivate the customer buy? It’s not a guessing game. It’s a science.
LoudEgg’s creative team knows.

5. Can a bad photo hurt your sales? You’re trying to pick a photo for your product. What is the best angle, the best exposure, the best resolution? What will it look like on a smartphone, a desktop or a tablet? Is it original or some stock photo that used on a dozen other websites? Can you choose a photo that best resembles your target audience? The photos should tell a story about your brand with color, cropping, style, and orientation.

6. SEO is key. If you have to Google SEO to see what it means, you need professional help with your commercial website. Otherwise you’ll spend a ton of money with little or nothing to show for it.

​To sum up, your commercial website depends on the following criteria: Branding & Logo Design, Copywriting, Graphic Design, SEO, Social Media, Web Design & Development and most importantly Website Maintenance.
Contact us today and let us help you make your website the best it can be.

It’s not good advertising unless it sells.

​Mike Swedenberg
Senior Copywriter
 
LoudEgg Multimedia
405 Plandome Road
Manhasset, NY 11030
516.492..2247
www.loudegg.com

What is an Advertising Copywriter?
We work with the creative team to produce ideas and the words that go into advertising. It must be compelling, state of the art and good enough to motivate your customers to go out and buy whatever it is you are selling.
According to Prospects.ac.uk - the UK's biggest graduate careers website with more than 2.3 million monthly browsers, an Advertising Copywriter responsibility includes:

• creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
• writing for web advertising, social media and mobile applications
• creating scripts for radio jingles and TV commercials.

 
1.  You simply can’t write compelling copy without years of study and experience.
Sure, you can write stuff, may even have a college education where you wrote theme papers. But writing the words (copy) to support an expensive advertising campaign to make your business succeed is a fine art.   Even English majors aren’t automatically qualified to do it. Yes, many copywriters have degrees in English, but that is only a foundation. A copywriter has to understand what works and what doesn’t.  Because if you can’t communicate successfully with your prospective customers, it doesn’t matter how good your product or service is, you will fail. You may know your product or service inside and out but do you know what matters to your customers.

At LoudEgg, we do more than crank out generic copy so we can move on to the next project, we study your company and seek out the unique selling propositions that will make you stand out from the ever-growing crowd of competition you face.  And that takes work, time and skill.
 
2.  Advertising is selling.
Our Senior Copywriter, Mike Swedenberg, has 45 years’ experience in advertising, sales and marketing working for Fortune 50 companies both domestic and international.

Combined with Joe Maracic’s 15 years’ experience in Advertising design, LoudEgg you can receive the creative solutions that rival the big agency shops on Madison Avenue at a fraction of the cost.   
 
3.  What is the difference between a Feature and a Benefit and can you use one without the other in your advertising?
If you don’t know the difference between the two or how to employ them effectively, you can waste a lot of money on your advertising with little to show for it.

A feature is something your product does. A benefit is what that feature does for you.  Here is an example:

A new smartphone has an NFC feature. Well, so what? How does that benefit you? The answer is NFC or Near Field Communications lets your smartphone transmit data to other devices in your vicinity. It allows you to share files, photos and music with others nearby. You can even use it to pay at many stores and restaurants. And that is the benefit to you. Many smartphones have this feature but some don’t.   That’s a big benefit a WOW factor, but the feature has to be explained or readers will gloss over it not seeing what it does for them.
We never assume the customers know the benefit of all of the features that your product or service offers.

4.  How do you compel your customers to buy?
Have to ever watched an infomercial about a new gadget that solved a nagging problem you had?  

I had a leaky skylight at home and the cost of having a roofer fix it was expensive. I was watching TV and saw this new product advertised that could solve my problem for about seven dollars. It was a spray can that applies a rubber coating to stop leaks. The spokesman cut a large hole in a row boat, fitted the opening with a screen mesh then applied the spray. He was able to float the boat because his product made it waterproof. I sprang from my easy-chair, raced to the hardware store and bought a can. I applied to my skylight, let it dry and the next day, I aimed my garden hose at it full blast. It worked as advertised. That was five years ago and the window has yet to leak.

​Can you create that kind of ad for your product or service?
​
5.  Can you boil it all down?
Are you able to condense a five-page product information sheet to an effective headline and 40 words of copy with the right photo to compel your customers to take action and buy what you offer?

​We can. It’s what we do best.
 
Regards,
Mike Swedenberg
Senior Copywriter
LoudEgg Multimedia
405 Plandome Road
Manhasset, NY 11030
516.369.2654​

​1. What is the supreme law of the land?
The Constitution
¿Cuál es la legislación nacional suprema?
La constitución
 
2. What does the Constitution do?
Sets up the government
Defines the government
Protects basic rights of Americans
¿Qué hace la constitución?
Establece el gobierno
Define un gobierno
Protege derechos fundamentales de americanos
 
3. The idea of self-government is in the first three words of the Constitution. What are these words?
We the People
La idea del gobierno autónomo está en las primeras tres palabras de la constitución. ¿Cuáles son estas palabras?
Nosotros la gente
4. What is an amendment?
A change to the Constitution.
An addition to the Constitution.
¿Cuál es una enmienda?
un cambio a la constitución.
 una adición a la constitución.
 
5. What do we call the first ten amendments to the Constitution? 
The Bill of Rights
¿Qué llamamos las primeras diez enmiendas a la constitución?
La Declaración de Derechos
 
6. What is one right or freedom from the First Amendment? (You need to know one answer)
Speech
Religion
Assembly
Press
Petition the government
¿Cuál es un derecho o libertad de la Primera Enmienda? *(Hay tres respuestas correctas, necesita saber uno)
Discurso
Religion
Asamblea
Prensa
Peticion al gobierno
 
7. How many amendments does the Constitution have?
Twenty-seven (27)
¿Cuántas enmiendas la constitución tiene?
Veintisiete (27)
 
8. What did the Declaration of Independence do?
Announced our independence (from Great Britain)
Declared our independence (from Great Britain)
Said that the United States is free (from Great Britain)
¿Qué hizo la Declaración de Independencia?
Anunció nuestra independencia (de Gran Bretaña)
Declaró nuestra independencia (de Gran Bretaña)
Declaro que los Estados Unidos están libres (de Gran Bretaña)
 
9. What are two rights in the Declaration of Independence?
Life
Liberty
Pursuit of Happiness
¿Cuáles son  dos derechos en la Declaración de Independencia?
Vida
Libertad
Búsqueda de la felicidad
 
10. What is freedom of religion?
You can practice any religion, or not practice a religion.
¿Cuál es la libertad de religión?
Puedes practicar cualquier religión, o no practicar una religión.

Larry Brooks spells out the core components of storytelling in his book Story Engineering - Writer's Digest 2011.  He is a bit long-winded and loves to use analogies, but he makes a convincing case for following his program. I recommend this book for my writing students and anyone else sick of receiving rejection letters.
​

​For anyone interested in getting their great American Novel published, two of my classes are about to begin at Queensborough Community College. 21 1/2 Things to Know before Publishing a Book,  How to Publish an eBook and How to Publish a Book in Print on CreateSpace.  
Follow this link to download the QCC Lifelong Learning catalog.  The Spring 2018 catalog will be available soon. Thank you.

 I'm almost hesitant to post this blog because I get push back and venom form fellow writers. I was asked to read the first few pages of a novel and I stopped reading. The writer began with a weather forecast and the "gentle flakes of brilliant white snow floating down BLAH BLAH BLAH ---But here you go.
Never begin your story with weather – a writing taboo examined​
From author Roz Morris on Nail Your Novel:
So I started reading The Rapture by Liz Jensen, and she begins thus:
That summer, the summer all the rules began to change, June seemed to last for a thousand years. The temperatures were merciless: thirty-eight, thirty-nine, then forty in the shade. It was heat to die in, to go nuts in, or to spawn. Old folk collapsed, dogs were cooked alive in cars, lovers couldn’t keep their hands off each other. The sky pressed down like a furnace lid, shrinking the subsoil, cracking concrete, killing shrubs from the roots up…’
It’s weather. Or is it? I rather liked it, so why does she get away with it?
1 It’s interesting
Weather is usually not interesting. Most of the time in real life, weather is a conversational gambit used by those who wish they had something better to talk about. It’s throat clearing. It’s asking for permission for a conversation. It’s perhaps a plea for the other person to think of something less dull to talk about. In writing, it’s often a hesitant moment as the writer wonders exactly how to introduce everything. ‘Er, there was a blue sky…’
But here, Liz Jensen has made extraordinary weather. It’s hardly even weather, in fact – it’s a dangerous setting, a war with the environment that makes living perilous. It skews the familiar – like that off-kilter opening from George Orwell’s Nineteen Eighty-Four:
It was a bright cold day in April, and the clocks were striking thirteen.